Marcelo Lopes-Emar Batalha-10 Years of Design Catalog With Wood Box

At Design Interviews

Interview with MARCELO LOPES : Frank Scott: What is the main principle, idea and inspiration behind your design?. MARCELO LOPES : In this catalogue, the wooden box was inspired by the trays generally used by jewelers to display jewelry, as well as by the different phases involved in bringing jewelry to life: creation (designing of the sketches) and production itself. Comprised of two divisions, the box represents these phases: the first tray displays the sketches of ten pieces of jewelry, and the second tray brings the sixty-eight-page book narrating the visual trajectory of the pieces designed in the past ten years. The background of the pages in jewelry books is generally white. All of the pages in our book are colored, in tones inspired by tropicalia. Brazil – a Tropical Country. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. MARCELO LOPES : The idea behind this job is to present a contemporary view on gems, design and Brazilian jewelry, including the designer’s understanding of the perennial nature of artwork. In fifty year or so, this book will be an evidence of what was created in terms of art and design in the first quarter of the of the twenty-first century. Both the book and its wooden case will be in perfect conditions. Much like live witnesses of our time. The exploration of textures, contrasts and materials will provide readers with a true sensorial expression of a timeless feeling that has been materialized – resources that digital production cannot explore. .Frank Scott: What are your future plans for this award winning design?. MARCELO LOPES : I don’t have future plans for this project because the main focus was to developed the catalog just for the client. The future plans are only to include the project in my portfolio as one more award-winning project and maybe to get new clients. (smiles). .Frank Scott: How long did it take you to design this particular concept?. MARCELO LOPES : IThis project took almost 4 months. 2 months for the creation and 2 months for the production (printed catalog and wood box) .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. MARCELO LOPES : This project was a commissioned design. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. MARCELO LOPES : This project was created exclusively to commemoration of 10 years of design – emar batalha jewelry .Frank Scott: What made you design this particular type of work?. MARCELO LOPES : The desire to elaborate pieces that touch the emotion and have a positive effect in people’s everyday life has always been the essence of my work. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. MARCELO LOPES : No, I was not influenced by other designs. I just created based on the briefing of the client. .Frank Scott: Who is the target customer for his design?. MARCELO LOPES : The target for this project is the customer and potential customers of emar batalha jewelry store. .Frank Scott: What sets this design apart from other similar or resembling concepts?. MARCELO LOPES : The fusion of esthetics and technology that give life to a style that sells design through emotions. .Frank Scott: How did you come up with the name for this design? What does it mean?. MARCELO LOPES : The name of the catalogue “Narrativa Visual” came because the catalog is not a written history of emar batalha jewelry store. The story is told only using images of the jewelry with their descriptions. .Frank Scott: Which design tools did you use when you were working on this project?. MARCELO LOPES : My work is based on playful, sensorial and interactive concept and in this project in special was possible to include this concept. .Frank Scott: What is the most unique aspect of your design?. MARCELO LOPES : The sensorial, ludic design and the materials. Sensorial cover using special paper and hot-stamping print and some pages with a special dry cut. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. MARCELO LOPES : I used some partners to produce this catalogue. The printer, a company to make the wood box and others. .Frank Scott: What is the role of technology in this particular design?. MARCELO LOPES : I believe that a good creation is when the design project balances technology and design concept. it is difficult create a good design when we don’t have good a background in material and technology. For example the logo in relief was made by laser cut out in wood. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. MARCELO LOPES : No, we made this project respecting the briefing of the client. For us, for this project it was enough. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. MARCELO LOPES : The most challenging aspect of the project was producing the wooden box. We were looking for something with a handmade touch, though with a high-quality finish and also made from reforestation wood. Because the boxes were handmade, we had to take into account the possibility of size variations with respect to the boxes, which could not be significant or the books would not fit, or there would be leftover space inside the boxes. However, we managed to overcome this challenge during the production process. .Frank Scott: How did you decide to submit your design to an international design competition?. MARCELO LOPES : I decided to submit to A´Design awards because I very much liked the proposal of this international design competition and I believe in my creations, with this kind of competition, will be well promoted. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. MARCELO LOPES : I learned with this project that with good material research we can find a perfect solution to design. With all new projects there is always something new to learn. We never know everything and to grow I believe that we need to always create new challenges! .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. MARCELO LOPES : The main research developed in this project was the selection and organization of the pieces of jewelry to be included in the catalogue. Research was then transferred to paper: we studied several methods to produce the box. We began with the creation of a box with a small crib; after realizing this box would not be innovative at all, we started developing a new way to store the project, which led to the production of the wooden box. .

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